Yellowfin is not the result of some academic pursuit; BI professionals designed it. The catalyst for Yellowfin was years spent working with, and being frustrated by, the cost and complexity of traditional BI tools. With extensive field experience in delivering BI to real people, we have a deep understanding of the everyday problems faced by businesses like yours.

Believing that we could do it better, we took that experience and created Yellowfin. That was back in 2003. A lot has changed since then. We now have over 1,000,000 end-users and tens of thousands of clients in over 50 countries.

We work closely with our clients to better understand their needs – and we continue to improve with every release. Thanks to input from our amazing customers, Yellowfin is more than just highly interactive dashboards and intuitive data visualizations. We’re the leaders in Mobile BI, Collaborative BI and Location Intelligence.