Christmas is rolling around fast, and you know what that means; shoppers will be going crazy for gift cards!

Gift card purchases and redemptions seem like a simple enough process, but when you get down to the nitty-gritty of it, it can become quite complicated. Especially if your POS system and your gift card processes don’t talk to one another.

Here are just a few of the benefits of having your POS system fully integrated with your gift cards. We can assure you that it’ll definitely make your life much easier during the Christmas shopping frenzy!

 

Quicker sales processing times = happy customers.

Firstly, let’s highlight the obvious. The quicker you can process a stressed-out shoppers’ sale, the happier they will be. And shoppers are most likely to be stressed and in a hurry around Christmas time. So having a Christmas casual on who can’t figure out a complicated five-step system for processing a gift card sale is not ideal. This is where full integration with your POS system makes all the difference. Quickly train staff how to operate a user-friendly interface that’s designed specifically for your business’s needs. No more fussing about and making the customer wait!

 

Increased power over unique promotions.

The holidays also coincide with promotions. Get your Boxing Day sale deals organised ahead of time with a POS system that seamlessly integrates your gift cards with your promotions. Encourage loyalty in your customers with deals like “Spend $100 and receive a free $10 Gift Card.” Or make them unique to your business by offering a free product when purchasing a gift card.

 

Customised to suit your needs.

A high-quality POS system can be altered to suit your specific industry. Your gift cards can also be customised to integrate with your payment processor for even swifter sales processing. Allow your customers to use your gift cards in several hits rather than one transaction. This will encourage them to return to your store on multiple occasions, giving you more opportunity to build rapport and upsell.

 

Foolproof method of gaining new customers.

Gift cards are a great way to increase your new customer-base, it’s no secret. But a POS system means that it’s even easier to convert gift cards into loyalty cards, and new customers into returning customers. Keep all of your new customers’ details logged in your POS system from the point of gift card purchase, so that generating a loyalty card is quick and easy once the gift card has run out, and no effort at all for the customer!

 

Looking for a superior POS system to get your store through the holiday rush and increase your gift card sales? InfoPOS is fully integrable with both SAGE ERP and gift cards. The InfoPOS system can be customised to suit your business’s specific needs. Contact us today to find out more.